Dead End Publishing
This publishing company shares scary stories and paranormal experiences through books, haunted house tours, and other events, as well as writing tips for those aspiring to create stories of their own.
When designing the visual identity, I focused on their theme of spiritual tales. I used bold black and vibrant orange to create a sense of mystery and Halloween-like intrigue. Textures that look like stained paper and sandy surfaces gave the brand an old and gritty quality, similar to tombstones and books.
Logo Design
The logo design features an eye, often linked to magic and mystery, with a bookmark in the center. The font looks like swirling mist, similar to the fog that appears during ghost encounters. The shape surrounding the logos on the left is a tombstone.