Dead End Publishing

Dead End Publishing shares haunting stories, supernatural encounters, and writing inspiration with those who crave the eerie and unexplained. Through books, haunted house tours, and storytelling events, the company immerses its audience in ghostly lore and creative inspiration, while providing a platform for aspiring authors to share their work.

In designing the brand identity, my goal was to to capture the thrill of the unknown without making it feel overly dark or unapproachable. To do this, I used textures that look like stained paper and sandy surfaces to give the brand an old and gritty quality, similar to tombstones and books, and used imagery that fit the spooky theme without feeling too scary.

What I did

In designing the brand identity, my goal was to to capture the thrill of the unknown without making it feel overly dark or unapproachable. To do this, I used textures that look like stained paper and sandy surfaces to give the brand an old and gritty quality, similar to tombstones and books, and used imagery that fit the spooky theme without feeling too scary.

Logo Design

The logo is built around an eye, a symbol of insight, mystery, and knowledge, with a bookmark coming out of it to reinforce the brand’s literary focus. The tombstone shape around the logo serves as a subtle nod to the ghostly themes of the brand.

The vintage serif font is reminiscent of words printed in old books, with the letters distorted to create a sense of movement, as if the letters were materializing from mist.

Color and Typography

The use of rich black and vibrant orange creates a bold, high-contrast aesthetic that immediately grabs attention while evoking the feeling of Halloween.

For the main font, I adjusted it to bend and twist, as if the letters were mimicking a mysterious fog.

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