Buffalo Bill's Skin Care

Buffalo Bill’s Skin Care is a natural skin care brand dedicated to helping people embrace their best skin while remaining cruelty free. Rooted in the belief that skincare should be both effective and ethically crafted, the brand focuses on high quality, all natural ingredients designed to nourish and transform the skin.

To ensure Buffalo Bill’s reflected its ties to nature and felt distinctive, I incorporated earthy tones and organic textures throughout the visual identity. The packaging includes unique names, illustrations, and colors for each product to celebrate the individuality of the customers who uses them, while moths represent the transformation that comes with using great skin care.

What I did

To ensure Buffalo Bill’s reflected its ties to nature and felt distinctive, I incorporated earthy tones and organic textures throughout the visual identity. The packaging includes unique names, illustrations, and colors for each product to celebrate the individuality of the customers who uses them, while moths represent the transformation that comes with using great skin care.

Logo Design

The main logo features wing shaped flourishes at the end of many letters, with the letter “B” designed to look like one, tying in the moth motif while maintaining a sense of elegance. To mimic the silky texture of skincare products, I added smooth, flowing connections between some of the letters.

The moth logo mark follows the same themes, with wings forming two stylized "B’s." This approach ensures that even the smallest branding elements feel intentional and deeply tied to the brand’s identity.

Color and Typography

The color palette consists of earthy, muted tones, a direct reflection of the brand’s natural ingredients. These hues provide a calming, organic feel, while ensuring each product stands out.

To achieve a balance between approachability and elegance, while making the brand recognizable, I used the font Barchella Durmal.

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