Buffalo Bill's Skin Care
Inspired by Buffalo Bill from Silence of the Lambs, this skincare brand plays on his fascination with smooth skin and moths.
To craft a natural yet eye-catching brand identity, I incorporated earthy tones and organic textures across all marketing materials. Every product name is a reflection of both its fragrance and the brand’s darker themes, while unique illustrations and colors for each package celebrate the individuality of the customers who use them. The chosen font adds a mystical and elegant touch while ensuring clarity and natural elements and moths have been incorporated into the overall design.
Logo Design
The ends of many of the letters are meant to look like wings on a moth, with the entire letter “B” designed to look like one. The swoops and curves between letters that are connected, like “L” and “S”, are meant to look like swirls of lotion or oil.
Moth Design
The skull is inspired by the death's-head hawk moth from the movie. The drop underneath represents oil or lotion. The wings form the shape of two "B's," and the star on the skull matches Buffalo Bill's tattoo from the film.
Responsive Landing Page
This landing page was created to help customers find the best products for their skin while advertising top-rated products for the current season.
