Boundless Book Club
Boundless is a book club that encourages traveling through the pages of a book while connecting with others from anywhere in the world, virtually or in person.
To reflect the brand’s daring and uplifting personality, I use three main colors: red for passion and warmth, yellow for friendliness and energy, and green for growth and positivity. I added references to books and travel by incorporating paper textures, stamp marks, and polaroids with messages about where members are in the world throughout the branding. I also include the use of a script font to feel like handwritten notes.
Logo Design
The font was designed to be a thicker and more decorative serif font than what is traditionally used in books. In all versions of the logo, the letter “B” is designed with a bookmark at the bottom of it. The letter “E” is designed to look like an ink stamp used on an envelope.
Travel Boxes
Boundless offers three travel-themed boxes each year, aiming to inspire readers to explore new worlds from the comfort of their own homes. With candles and decorative items included, people can immerse themselves in a Tropical, Forest Meadow, or Northern Lights box.
Responsive Landing Page
The goal of this landing page is to motivate newcomers to join the book club by outlining simple steps for signing up and highlighting the exciting events they can participate in.
