Boundless Book Club is a virtual and in-person book club that inspires readers to explore new genres, step outside their comfort zones, and engage in meaningful discussions. Each month, the club selects three books from different genres, all tied together by a common theme. By offering incentives for reading across genres, the club encourages readers to break out of their usual reads and uncover new favorites.
In designing the visual identity, I wanted to capture the warmth of a beloved library or bookshop, while also introducing elements of whimsy and adventure. I achieved this by using a mix of starry accents, colors that felt both magical and comforting, reading inspired puns and illustrations that are meant to be laid back and inviting, and typography that blends vintage charm with a modern touch.